Promotion Overview

Finish launched a national promotion to excite and reward customers who had recently purchased a new dishwasher. With a focus on product trial and brand engagement, the promotion offered free samples and a cashback reward, encouraging customers to register their purchase and experience the Finish product range firsthand.

Participants received a promotional flyer with their dishwasher, guiding them to a custom microsite where they could upload their invoice and claim their reward through a simple online form.

‍

Our Role

KO partnered with Momentum, TCN, and RB Australia to design and build the microsite, integrate invoice OCR receipt validation, and coordinate cashback fulfilment via Digital Mastercard. The entire customer journey was designed to be effortless, from registration to reward delivery.

‍

Results & Impact

The promotion delivered strong engagement and proved so successful that it was extended multiple times, ultimately running for two years. It effectively introduced Finish to new customers at a key moment of need, helping to drive product trial, increase brand affinity, and build long-term loyalty.

‍

Partners

Momentum, TCN, RB Australia