Promotion Overview

L’Oréal Australia launched an exclusive Priceline promotion centred around a digital beauty cabinet, offering customers the chance to win instantly. Participants could select a makeup product—such as mascara, toner, or micellar water—which would flip to reveal whether they had won a prize. This engaging and interactive experience brought a fun and rewarding element to L’Oréal’s latest campaign.

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Our Role

KO developed the interactive beauty cabinet experience, ensuring a seamless and visually appealing front-end design. Beyond the gamified product selection, the promotion leveraged KO’s full suite of technology, including OCR receipt validation for entry verification and automated prize fulfillment for a smooth customer experience.

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Results & Impact

The campaign quickly gained traction, delivering a fun and interactive way for customers to engage with L’Oréal’s products. By combining gamification with instant win mechanics and automated fulfilment, the promotion created a seamless and rewarding experience for participants.

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Partners

L’Oréal Australia led the campaign in partnership with Priceline, enhancing their brand presence through an engaging promotional experience.