Promotion Overview

KO collaborated with Communicado to bring Goatonomics by Mountain Goat to life, offering customers the chance to instantly win cash prizes. After purchasing a qualifying Mountain Goat product, participants could enter their unique 10-digit code into the online Goatonomics calculator and hit the "=" button to reveal whether they had won $10, $20, or $50 instantly.

With a playful and engaging approach, the promotion combined clever branding with interactive elements, creating a seamless and entertaining experience for customers.

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Our Role

KO developed a bespoke front-end experience that embraced Mountain Goat’s fun and unconventional brand personality. This included designing a custom landing page, adding humor to the Goat FAQs, and crafting a whimsical, straw-filled desk as the setting for the Goatonomics calculator. The interactive and visually engaging site enhanced user engagement and made the prize reveal process more enjoyable.

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Results & Impact

Goatonomics successfully blended humor, interactivity, and instant rewards to create a memorable promotion for Mountain Goat. The campaign engaged customers, encouraged participation, and reinforced the brand’s playful identity through a unique digital experience.

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Partners

Communicado led the campaign’s strategy and execution, while Mountain Goat provided the brand’s distinct personality and promotional incentives.